Tuesday, 24 April 2007

TIME has damn aggressive marketing

How many of you subscribe to TIME magazine? Well, i think they spend like millions on keeping their subscribers subscribed and maybe on advertising also.

in J1, i foolishly signed up for TIME magazine because it claimed to help with GP. Well i guess it does help, but it was so boring i bearly read a single issue for the whole 1 year subscription. So i decided not to continue with it when the renewal form came about.. 2 months before the subscription expired.
And yknow, if i renew the subscription i'll get this free gift that free gift.
I ignored that letter.

Within one month, i got another letter from TIME, again adverstising their magazine and asking me to subscribe and get free gift. I ignored it again.

Within 2 weeks, i got ANOTHER letter from TIME, this time saying ' you have 2 weeks left to renew your subscription!' and offering other freebies and goodies if i re-subscribed.

Within one week i got ANOTHER letter from TIME and this time it had the word 'URGENT" or something in the window of the envelope. once again it was asking me to renew my subscription and offered like one year additional free of some other magazine or something like that.

Within the next week i got ANOTHER letter from TIME and this time it also said URGENT and said 'your subscription is going to expire!' in CAPS and they made it sound like they were saying 'you are going to die' in the next few paragraphs. And once again they offer all their goodies free gifts bla.

Today, i got ANOTHER FREAKING LETTER from TIME. This time the envelope was yellow (the warning kind of colour) (normally white envelope) and it said 'FINAL NOTICE FOR PREFERRED STATUS'. This was their opening sentence:
"Mr Teo, I didn't want to send this letter -- because anybody who receives it has already lost active subscriber status and has missed issues of TIME.
But all is not lost. Renew today and you'll guarantee yourself : blablablablabalblablafreebies goodies discountsblablablablabla"


OMG LA!! Can't they leave me alone!! TIME is crazy man.

Don't believe me? Go ahead, subscribe for your one year of TIME. Then get ready to receive their onslaught of letters =)


p.s. i'm gonna change my blog banner soon, didn't realise the impression i was giving and i dont like it too. 'alan's blog? oh the one got alot of pictures with girls one right?'
:O zomg.
(the one i have now is only temporary will work on a new one)

No comments:

Post a Comment