deceiving ads ftw

just saw this in the papers today.. it's an ad for Kung Fu Panda:



Straight away, when i saw the headlines of : "Singapore's #1 All Time Biggest Opening Film!"

i thought: 'YA RIGHT'.
I'm sure some cartoon (which doesnt even seem that attractive. why is it so popular. i'd think.. finding nemo or something else would be a bigger hit. or lion king? ) is the biggest opening of all time.

And of course, there was a catch. i spotted a tiny asterisk next to that line (not captured in photo).. and when i looked at the fine print below the ad with the * it said: "For an animation film"
CHEY. biggest opening film for an animation film. say la.

But still, it's so popular meh? hmm.

Anyway, the line below it also made me ponder. "guaranteed to warm the ... heart and tickle both young and old"
Note the '...' ? Means that there's missing text. the original quote may be:
"Guaranteed to warm the whole cinema as everyone will be yawning and expelling hot air. Not good for the heart and tickle both young and old"

lol.

and of course the quote below it may actually be:
"This is NOT ultra satisfying entertainment. Total waste of time!"

ok book in time.